Having an effective call to action is an essential part of any website. When designing a website you must first consider what you want the site to achieve. Do you want the user to fill in a contact sheet? Sign up to a newsletter? Make a product purchase through the site?

By considering the call to action of a site prior to the build you provide focus and an outcome by which to measure the sites success.

Making a successful call to action

  1. Keep it simple- focus on 1 or 2 key actions you wish the user to perform
  2. Explain why- make it clear to the user why they need to do this
  3. Provide an incentive – a free sample, free quote or sign up discount
  4. Use simple language with action words such as “call”, “register”, “buy” and “now”.
  5. Make the call dominant on the page. Consider size, colour and the use of white space to draw attention.
  6. Have a call to action on every page
  7. Ensure a prompt response to every call.

Making the call to action clear is a key factor in the success of your website. Combining responsive design, powerful copy and optimising usability ensures optimisation of your sites effectiveness.

Contact us today to discuss a call to action solution.

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