Search engine optimisation (SEO) is a fundamental consideration when designing your website. The aim of SEO is to clearly communicate to search engines your sites intentions so your site can be accurately matched with user queries. SEO often involves making multiple small changes to your site which in combination act to improve your sites organic (non paid) search ratings.

What search engines are looking for:


This is determined by the theme of the page, the titles and the text on the page. Clearly thought out, compelling and powerful copy will help search engines direct users towards your page. Interesting sites will increase recognition on their own.

Continue to add new content to your page to ensure it remains relevant to the user and engine.

Use title tags to indicate a page title. Have a title on every page and use brief, accurate and descriptive language. Remember to make use of the description meta tag.


Make sure the page is simple and easy for users to navigate. A page which is cluttered or has too much paid advertising will lead to a high bounce rate and decrease your SEO. Make links easy to spot and avoid pop ups.


Ensure your site is both fast and performing bug free on both PC and mobile devices.

Use simple URLs that are short and contain descriptive words. This will help make your site better organised and help the search engine crawl through your files.



Search Engine Optimisation is an ongoing element of your website which requires constant tweaking to get best results. Have a look at this beginner guide by Google or contact us now to discuss what Seamonkey Media can do for you.

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